- Get Success with the Press
'The War on Obesity' series continues with advice on how to promote your weight management program to the local media.
- The Club Industry Top 100
Our annual Top 100 section includes a ranking of the biggest clubs in the country, as well as an in-depth analysis of the industry changing events of 1999.
- Consultants: Springboards to Profit
Before you sign a check over to a consultant, rad these tips on contracting the right expert for your club.
Focus On
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- Focus on Retention
E-Mail newsletters put you in touch with members.
- Focus on Sales/Marketing
Deconditioned: Bad word, bad marketing
- Focus on Technology/Equipment
Making children stronger
- Focus on Pro Shop
Stocking up - for women only
- Focus on Wellness/Rehab
Exercise and pregnancy: What do do?
Departments
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- Industry Outlook
Ballys buys 13 clubs. Gold's Gym grants territory.
- Club Industry East
Post Show Product Spotlights.
- Ad Index
- Literature Showcase
- Small Club Management
Pleasing unhappy members. Judging your promotions.
- Free Marketing Material
The Top 10 Stretches, courtesy of ACE and Club Industry.
- New Products & Services Review
Selectorized Equipment
- Calendar
- Classifieds
- Experts Edge
Supporting area schools with fitness.
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