Denise Masino was at the Muscle Elegance booth, promoting her 10th magazine issue, and her latest videos. Denise currently plans to compete in the 2001 Ms. International. In talking about her magazine, Denise said that it has been a long, hard, and heavily invested venture into making it work, starting from the first black and white issue, which was basically a glorified catalog featuring Denise. The fans wanted more, with more people, and the magazine was born. Currently, the magazine seeks a balance between fitness and female bodybuilders in their pictorials.