Lots of stories at the 2005 Arnold Expo, but one of the biggest stories was that Ronnie Coleman had left Weider Publications and Nutrition, and signed with BSN, a smaller company whose success has been incredible in these times of uncertaincy in the supplement industry. Of course, when the story broke out on the Getbig.com bulletin board earlier in the week, there were lots of naysayers saying it couldn't happen, that it wasn't true. They were wrong. And when they heard of the amount that Ronnie Coleman was getting, even the pros and other industry supplement companies were stunned. There has been nothing like this before.
And the amount of money that this deal is for. The rumor is that it is for over one million dollars. For a two year deal.
Very impressive.
Here is the announcement and press release.
Boca Raton, FL (03/02/05): BSN announced today the signing of the greatest bodybuilder in the history of the sport, 7-time Mr. Olympia winner Ronnie Coleman. The contract is the most lucrative in the industry and sets a powerful precedent.
"BSN solidifies what l am about, what I have been searching for,” explains Coleman. They practice what they preach and have a relentless determination to be the best without sacrificing integrity. BSN has quickly gained a global presence that can only be done if you are dedicated to being the best. And I want to be with the best!"
300-pound Coleman is regarded as the largest and strongest bodybuilder ever. He signed with BSN for what may be his final two and most memorable years of bodybuilding competition. Under the contract terms, Coleman will tour North America and abroad to promote BSN and bodybuilding.
"The signing represents an important step in our rapid climb to global dominance in the bodybuilding supplement industry," remarked Chris Ferguson, President and CEO of BSN. "Partnering with someone of Coleman’s caliber and worldwide recognition matches our vision."
BSN has enjoyed an exponential growth curve of success, catapulting itself into the pole position of the global supplement race. Never before has a supplement company signed up with an athlete as widely recognized and admired as Coleman in such short order, nor with such an industry-shaking contract. Coleman is the first professional athlete to be signed by BSN, something unheard of in the industry particularly in light of his caliber.
Coleman, too, has enjoyed monumental success, demonstrating unheralded increases in muscularity from competition to competition. Worldwide, Coleman is regarded as "super-human". "He is a globally recognizable trademark, synonymous
the best, the biggest, the untouchable. Our contract with Ronnie is sending shockwaves through the industry. That’s
accident. It is a sign of much to come from BSN. Expect the unexpected" promises Ferguson.
About BSN: BSN exists to provide the most unique and effective body- and performance-enhancing supplement formulas ever developed. BSN supplements are inspired by science and proven by real-world testing. They are utterly committed to setting new standards in product development and marketing, choosing innovation over duplication. BSN products are distributed via a growing global network. For more information, including free samples, see www.bsnonline.net or call (877) 673-3727