Club Industry Magazine
For more information, call (215) 643-8100

October 2001

Club Industry Magazine is the magazine that you need to have if you own a gym or fitness club. It provides essential information to many items needed to keep a club up to its maximum potential. It also provides articles and tips to expand your knowledge into making sure that you have the best gym or fitness club in the industry.

October 2001 - Table of Contents
Volume 17, Number 10


  • Chicago or Bust!
    Club Industry's annual trade show and conference will bring 235 exhibitors and 120 seminars to the Windy City.

  • Diagnosing Financial Failure
    Keep your club's book out of critical condition with tips on how to operate a successful business.

  • Demographics Deconstructed
    Niche opportunities awat in your neighborhood. Reach them with target marketing and demographic planning.

Focus On

  • Focus on Retention
    Know your member's names

  • Focus on Suppliers
    StairMaster declares Chapter 11; Cardio Theater and ClubCom merge.

  • Focus on Sales/Marketing
    Tracking and improving sales performance.

  • Focus on Programming
    Strength training for teens


  • Letter from the Editor
  • Industry Outlook
    Management shift at Gold's Gym
  • Casey Conrad's Marketing Tutorial
  • Advertiser Index
  • New Products
    Exercise Cycles
  • Classifieds
  • Web Finders
  • Calendar
  • Community Builders
    24 Hour Fitness does something special.