August 2001 Club Industry Magazine is the magazine that you need to have if you own a gym or fitness club. It provides essential information to many items needed to keep a club up to its maximum potential. It also provides articles and tips to expand your knowledge into making sure that you have the best gym or fitness club in the industry.

Features

Score with Floors Creative surfacing design can keep members coming through the door and coming back for more. Driving Profits Kick it into high gear with software programs designed to put your club on the fast track for profits.

Focus On

Focus on Programming Cool after school classes Focus on Sales / Marketing Powerful promotions Focus on Retention Sold on customer services Focus on Technology Schwinn files for bankruptcy Focus on Internet Six steps to a five star Web site

Departments

Letter from the Editor Change for the Better, by Jerry Janda Industry Outlook Kris-Kross: A New sport for a new centur Casey Conrad's Marketing Tutorial Promotions for asthmatics Management Notebook Including Playing Games, and Family Memberships. New Products & Services Review on Selectorized Equipment. New Products New products from various sources. Classifieds Ads from various sources. Literature Showcase Information on Club Industry 2001, November 14-17 at McCormick Place, Chicago, Illinois. Advertiser Index Web Finders Calendar Community Builders Life is but a dream for Pennington Athletic Club