April 2001 Club Industry Magazine is the magazine that you need to have if you own a gym or fitness club. It provides essential information to many items needed to keep a club up to its maximum potential. It also provides articles and tips to expand your knowledge into making sure that you have the best gym or fitness club in the industry.

Features

Eye Candy Sex sells and fitness clubs have been using it in their advertising for years - with marketing campaigns that predominantly feature young hard bodies. But does anyone really buy that image anymore? Their Loss, your Gain So your cloest competitor is going belly up. How do you (ethically) feast on his failure? Fire Power Imagine a marketing compaign that can increase membership, improve community outreach and help save lives. The target? Firefighters.

Focus On

Focus on Technology IHRSA 2001 show review. Focus on Sales / Marketing Juicy tips and ideas. Focus on Retention Meeting the needs of senior citizens Focus on Programming Mother's Day and Father's Day can give your club a boost. Focus on the Internet From techno-slow to techno-savvy.

Departments

Letter from the Editor Industry Outlook Club One speeds up in an economic slowdown. Casey Conrad's Marketing Tutorial Osteoporosis programming Fitness Exchanges Management Notebook Supplemental reading; spring cleaning Ad Index New products & Services Review Entertainment systems Literature Showcase Classifieds Calendar / Web Finder Community Builders -----