vince, if it hasnt been mentioned yet, red is a bad color choice.
without a person being aware, you can not be in the surroundings or stare at red for too long before a mind overload.
mcdonalds, kfc and a few other fast food joints use the color..gues why? to get people out! along with purposely using uncomfortable hard chairs.
just saying, you want people to be browsing for as long as possible. i personally clicked out at the front page after about a minute.
im sure others did too not realizing that it was the blood red that they are introduced with.
good luck